Back in the early days of the data warehouse, someone had an ad for their data mining software that was this big guy in a diaper with a caption...
At 8pm every Saturday, own buys a case of beer, and a pack of adult diapers.
Don't judge Owen, accomodate him.
I was reminded of that when I noticed products I've bought in-person, show up on my list of products-ever-purchased, when I shop online at safeway.com.
I'm not ashamed I bought the spongebob bath sponge on a whim, but I could see someone who's bought stuff in person he wouldn't want someone to notice glancing over his shoulder while preparing for a party or somethin.
Or maybe I'm just the type who can imagine being easily emabarassed.